28 Jun Describe a marketing information system (MIS)
Question
Various Business Essays
1. Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example.
2. The seven characteristics of good marketing research are:
Scientific Method
Research Creativity
Multiple Methods
Interdependence of Models and Data
Value and Cost of Information
Healthy Skepticism
Ethical Marketing
Please provide examples of each.
3. Today, companies are increasingly concerned about customer defection. There are five main steps a company can take to reduce the defection rate. Characterize those five steps.
4. Compare and contrast the traditional organizational chart for an organization against the modern-oriented organization chart.
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