11 May DESCRIBE AND GIVE EXAMPLES OF THREE DIFFERENT CONSUMER SALES PROMOTION OPTIONS.
Describe
how attention is translated into interest in a technical product. Give an
example of a company that has done this well.
112. Describe
why targeting Gen Y and Millennials are a more challenging target audience for
marketers than older people.
113. What
are the 7 Elements of the marketing manager’s role in promotional
strategy?
114. List
and define the three goals of promotion. What types of product would best fit
each?
115. Whether
in the B2B or B2C space, the nature of the market served affects promotion mix
decisions. Discuss the important factors.
116. Name
and define three of the Common Approaches to Advertising Execution.
117. Describe
and give examples of three different consumer sales promotion options.
118. How
would you respond to someone who says that PR is “free marketing”?
Why do companies spend so much on it?
111. Describe
how attention is translated into interest in a technical product. Give an
example of a company that has done this well.
112. Describe
why targeting Gen Y and Millennials are a more challenging target audience for
marketers than older people.
113. What
are the 7 Elements of the marketing manager’s role in promotional
strategy?
114. List
and define the three goals of promotion. What types of product would best fit
each?
115. Whether
in the B2B or B2C space, the nature of the market served affects promotion mix
decisions. Discuss the important factors.
116. Name
and define three of the Common Approaches to Advertising Execution.
117. Describe
and give examples of three different consumer sales promotion options.
118. How
would you respond to someone who says that PR is “free marketing”?
Why do companies spend so much on it?
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