25 May DESCRIBE AND JUSTIFY THE SURVEY METHODOLOGY YOU WILL USE TO CARRY OUT THE RESEARCH.
Facelift Ltd. is a general merchant selling office furniture in the UK market. They have 100 stores, 8,000 employees and have projected to increase the turnover significantly. The economic downturn having affected their core business of office furniture, Facelift Ltd. has decided to diversify into the home furniture market.
You have been selected as Consultant to the Board of Directors of Facelift Ltd to advise on this diversification program. You are required to:
1. Prepare a formal report detailing the primary and secondary data collection plan detailing the type of primary and secondary data that can help Facelift diversify into the Home furniture category. (AC-1.1, 3.4)
2. Describe and justify the survey methodology you will use to carry out the research.
(AC-1.2)
3. Develop a questionnaire for this research and justify its design.(AC-1.3)
(This should cover Assessment Criteria 1.1, 1.2, 1.3 & 3.4)
Task 2- Analyzing Business Information
Facelift Ltd. has records of their office furniture sales for the last 12 months as shown in the table below:
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