25 May DESCRIBE HOW CROWDSOURCING MIGHT BE USED TO DEVELOP CREATIVE ELEMENTS FOR A CAMPAIGN TO REDUCE TEXTING AND DRIVING.
Describe how crowdsourcing might be used to develop creative elements for a campaign to reduce texting and driving.
Q# 2 (3 page)
Submit Assignment: Promotion
Written Assignments in this course will build on each other. For example, the written assignment in Week 3 builds on the written assignment in Week 2. It is important to read the feedback provided along with your grade on each assignment. Paying attention to the feedback and incorporating suggested changes into the next assignment will help you develop a strong marketing plan and insure a better grade.
Write a 3 page paper that covers the following points:
1. Describe the key messages you want your campaign to communicate to target audiences.
2. Explain who will serve as messengers for your campaign. Be sure to consider both who will deliver the messages and who could be a perceived sponsor.
3. Describe the creative strategies you will use including logos, taglines, copy (text), visuals, colors, scripts, actors, settings, or sounds. These creative strategies need to align with the communication channels that you choose to use.
4. Explain what communication channels you will use to reach the target audience.
Use APA format for both the layout of the paper and the references you use. Use reference from credible sources to support the points you are making. It will be helpful to use the words in bold from the list of assignment requirements as headings in your paper to make sure you’ve covered all of the requirements.
Note that the maximum number of pages listed for the assignment not including the title page or list of references will be read.
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