28 Jun Describe the attributes of TOMS shoes products or service
uestion
TOMS shoes
Questions as they relate to marketing:
a. Describe the attributes of TOMS shoes products or service in detail.
b. Describe the pace at which TOMS will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of TOMS shoes products or service?
c. Identify the positioning and differentiation strategies for TOMS shoes.
d. Identify the appropriate pricing strategy that TOMS currently uses for its product or service.
e. What are the appropriate place and promotional strategy that are used in the development of the strategic marketing plan?
1) Develop an initial sales promotion schedule.
2) Create an advertising plan.
3) Identify public relations opportunities for the product/service.
f. What is the impact of channel management decisions on the marketing of TOMS shoes? What are the current or appropriate distribution channels for which TOMS products or service and address costs in terms of placement, shipping, and middlemen
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