13 Jun DESCRIBE THE BUSINESS ORGANIZATION AND ITS STRUCTURE.
The net income in 2013 Compare net income 2013 with 2012 Annual report.
Why did you pick this company?
Describe the business organization and its structure.
What is the company’s mission?
Does it publish a mission statement?
What is the form of business ownership?
Do they operate internationally?
How do they address their position in the global economy?
Do they have franchises? Where are they located?
What is the political environment of the company?
How do they address their social and ethical responsibilities?
Do they have an ethics or value statement?
What is the corporate culture, the shared beliefs and values developed within the organization?
How is the corporate culture relayed to the employees?
What are the company’s human resource policies?
Describe the company’s marketing strategy and marketing mix. On what stock exchange are they traded?
What is their ticker tape symbol?
What was their highest stock price in February 2014?
When is their fiscal year end?
What was their Net Income last year?
What was the value of their total assets last year?
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