02 May Describe the companys initial and future estimated capital/investment needs.
Develop a business plan for a start-up company that sells computer services, equipment, or software. Select the type of products that the company will offer. The products can be real or potential.Create a business plan for your hypothetical start-up company in which you do the following: 1. Identify the companys name and location.2. Describe the mission of the company.3. Discuss two business goals in support of the companys mission.4. Discuss three keys to success for the company. 1. Describe the history of the industry in which the company will operate.2. Identify the legal form that the company will take.3. Describe the location and type of facilities needed for the company.4. Describe the management structure, including key positions and specific responsibilities.5. Describe the products and services offered by the company. 1. Describe the target market for the companys products and services, including the specific location, demographics, etc.2. Complete an industry analysis for the company, including current trends and statistics.3. Complete a four-square SWOT analysis for the company in which you do the following:a. Identify three strengths, three weaknesses, three opportunities, and three threats.b. Explain each of the identified strengths, weaknesses, opportunities, and threats. 1. Discuss each of the four Ps of marketing as they relate to the companys products and services.2. Develop a price list for the companys products and services.3. Develop a promotional strategy including specific tasks, target dates, and responsible parties.4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions. Note: The sales forecast will be used as the basis for your revenue in your financial statements. 1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones. 1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.2. Develop a forecasted balance sheet for the end of year one. 1. Summarize the financial projections and the assumptions used in estimating the financial statements.2. Describe the companys financial position at the end of the first year.3. Describe the companys initial and future estimated capital/investment needs. Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.Note: When using sources to support ideas and elements in an assessment, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the assessment.
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