04 May DESCRIBE THE IMPORTANCE OF “COUNTRY OF ORIGIN” IN LUXURY GOODS BRANDING.
Using the case study attached and at other references create a case study on Pequignet
Guideline:
Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past?
Or should it focus on producing more affordable, accessible products, as with its most recent collection?
Main Challenges to adress:
You need to help Pequignet to better understand and adapt to their future potential consumers
To do:
-Describe the importance of “country of origin” in luxury goods branding.
– Explore various corporate exit strategies.
– Appreciate brand history and how it increases customer loyalty and satisfaction.
– Understand the challenges in product management in a time of crisis
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