04 May DESCRIBE THE MAIN LINE OF BUSINESS OF THE COMPANY.
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
Describe the main line of business of the company.
Throughout class, you have been working with a product of your creation that dealt domestically. This week, we will switch gears and address a REAL COMPANY that does global business. Please refrain from using assignments from other classes you have taken.
The Analysis: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
Describe the main line of business of the company
Names four of the countries in which the company operates
Explains, in detail, the implementation of the 4P’s marketing mix concept by the company including:
competition,target market,product strategy,distribution strategy,communication strategy and pricing strategy
Describes any differences observed in the implementation of this concept, from one country to another
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