30 Apr DESCRIBE THE ORGANIZATIONS BACKGROUND, INDUSTRY, AND PRODUCT OR SERVICE.
Create a new to the world product or service that will be launched by either an existing organization. This is an item your team will brainstorm and innovate. Obtain your instructors approval of your product or service before beginning this project. Have your teams editor or spokesperson send me a private note with your product idea. To be clear (and save time), what I dont want to see is products that are already in development or launch by your organization. New-to-the-world is what we want. Your creation!
Example: You might decide to use Coca-Cola as your existing organization. You create a new product for Coke to launch – something that is a good fit for Cokes expertise and existing infrastructure and distribution channels, etc. It might be something like a carbonated bloody mary mixer. Or it could be a new flavored water item. You might want to create a new secondary brand, or you can put the Coca-Cola brand on it – thats your strategic decision to make.
Complete the following assignment using the “Strategy and Positioning Analysis” template.
Develop a 1,100 or more word analysis explaining the following headings:
•Describe the organizations background, industry, and product or service.
•Describe, in detail, the product or service.
•Prepare the SWOT analysis of the organization and offering.
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