26 Jun DESCRIBE YOUR INTENDED CUSTOMERS FOR CIRCUITRY.
Examining of the target market, that is, those people that you intend to sell your products to. The first
step is to determine the best customers for CircuiTree. You will need to know exactly what the people who
might be interested in buying your product or service are like, and how many of them there are. Then
you need to make some projections about your target market, in terms of how much of your products
they might buy in light of your new product changes and marketing strategy.
First, describe your intended customers for Circuitry. Identifying a target market will help you develop
a much more effective marketing strategy. The aim is to find your best customers and to clearly
describe them by their common traits, such as:
Demographics: Age; gender; income; educational background, etc.
Lifestyle/Psychographics: Hobbies/interests, what they value most, interest in science, etc.
Behavior: What will “trigger” customers to buy the company’s product or service?
Second, what is the size of the different segments identified? Who is the best paying customer for CircuiTree? – Not necessarily who needs it the most, but who values it the most and is most willing to pay for it. Explain your rationale.
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