28 Jun Description of its distribution channel strategy
Question
Distribution Channel Strategy
1. Identify an organization and provide a detailed description of its distribution channel strategy.
2. (“Where Should the Next Marketing Dollar Go?”) describes how Cadillac’s fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac’s shift in marketing strategy, evidenced by its new commercials, as the company attempts to reposition the brand to appeal to a new market segment.
With this as a backdrop, identify a brand, product or service that a company is working to reposition and provide one or two examples of related changes in its marketing strategy and tactics.
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