21 May Design Biography
As entrepreneurs we can learn a lot from other entrepreneurs you have launched both successful and not-so-successful ventures. Understanding how these individuals started their companies, the challenges they faced/overcame, the risks that were taken, and the impact they’ve made is incredibly important for shaping our perspective on entrepreneurship.
The purpose of this project is to understand, analyze, and present the REAL story about how a real-life entrepreneur launched his or her startup. The project should go beyond the superficial storyline and dig deeper into the good/bad, mundane/notable, and easy/hard elements of their entrepreneurial journey in order to help us develop meaningful insights.
How do I select an entrepreneur?
You can select an entrepreneur that relates to your class venture
Think about entrepreneurs that created your favorite products and companies/brands
Do More Faster also has lots of interesting entrepreneurs
You can also select a local entrepreneur to interview in person
It may or may not be someone you know personally
Our entire judging panel consists of experienced, local entrepreneurs
Project Description
The biography project consists of two parts:
Written Summary
Design Project
Written Summary
The purpose of the written summary is to introduce the entrepreneur and share their story in an interesting way that demonstrates strong insights and analytical depth. The written summary should answer question such as (but not limited to):
What did they accomplish?
What factors led to their success/failure?
What motivated the entrepreneur?
What sacrifices were made and risks taken?
What adversities/opportunities did they encounter?
The summary should be 750-1,000 words and double-spaced.
Design Project
The Design Project is the second component of the biography project assignment. The purpose of this project is to take an interesting aspect of the entrepreneur or their story and present it in a creative, inspiring way. Examples of qualified design projects include making/designing an infographic, poster, video, website, etc. Other types of projects may be considered, but should be approved ahead of time. Note: Editing/filming a video representing your entrepreneur is a creative project. Selecting a video from YouTube (or another source) is plagiarism. You should plan to invest significant time into this project since it is one of the most important creative design projects of the semester.
Again, the point of this project is not to simply repackage information about a person. Your job is to first identify an element of the entrepreneur or their story that you believe is meaningful & unique, and then to present the concept a compelling manner.
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