14 Jun DEVELOP AN EXECUTIVE SUMMARY INCLUDING A SHORT OVERVIEW OF THE ENTIRE FINAL GLOBAL BUSINESS PLAN.
Develop an Executive Summary including a short overview of the entire Final Global Business Plan. It should follow the structure and order of the plan and not exceed two pages.
Design a Mission Statement and articulate the purpose of the company’s existence in as few words as possible.
Identify the company name, product or service description, and explain the information obtained regarding the legal, cultural, and ethical challenges that formulated your rationale for selecting your target country. Describe the mode of country entry selected. Refer to your country risk analysis.
Develop a chain of command and describe the legal company structure selected. Refer to your organization and product analysis.
Define the Foreign Corrupt Practices Act and how it’s applied in international business.
Formulate an industry analysis to include: industry size, growth rate, industry trends and long term prospects. Refer to your industry analysis.
Develop a market analysis to include: a market segmentation and target market selection, SWOTT analysis, estimate of annual sales, market share and distribution channels. Refer to your organization and product analysis. Describe the following as part of your marketing plan: product modification-if any, influences of social culture on product, pricing, use of current global information technologies to promote product introductions and distribution channels.
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