20 Jul DEVELOP AND IMPLEMENT MARKETING PLANS FOR A PRODUCT OR SERVICE AND CRITICALLY REFLECT ON THE APPROPRIATENESS OF THESE.
As part of the formal assessment for the Master of Business Administration you are required to submit
a Marketing Management assignment. Please refer to your Student Handbook for full details of the
programme assessment scheme and general information on preparing and submitting assignments.
Aim
The aim of this assignment is to assess whether the learning outcomes of the module have been met.
Learning Outcomes for the Marketing Management Module:
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On successful completion of this module the student will be expected to be able to:
1. Critically evaluate and analyse the resources available to a marketer and establish how
different environments influence the resources mix;
2. Explain and evaluate how insight into buyer behaviour can enhance the effective use of
marketing resources;
3. Critically evaluate the role recent marketing developments, such as relationship marketing, ebusiness
and sustainability marketing, play in an organisation’s evolution.
4. Develop and implement marketing plans for a product or service and critically reflect o
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