29 Jun Developing Effective Marketing Communication
Question
Developing Effective Marketing Communication
1.Marketing Strategy
Working with a group of 5 members, create an innovative product or service idea/concept.
Identify the consumer needs and wants associated with the concept.
Identify the target market and market segmentation.
Who are your likely competitors?
What is your value proposition?
What pricing approach will you use?
What distribution method is most effective?
2.Marketing Communication
Refer to the theories and models in the text, with a particular focus on Chapters 14 and 15 to develop a communication plan for the concept:
Target Audience
Communication Objectives
Message
Media
Message Source
Written Report –
The report can follow the structure above. It should be about 5 pages (1250 words), for marketing communication which is a 2nd part at least 3 pages.
THE FIRST PART IS DONE WHICH IS MARKETING STRATEGY JUST HAVE TO DO 2ND PART MARKETING COMMUNICATION..plz continue on the same word format
Rose only preserved flower Identify the consumer needs and wants associated with the concept Nowadays, people’s demand for flowers is increasing fast. Not only romantic wedding needs full
flower to do an ornament, but also store opening ceremony, graduation ceremony and birthday
party need flowers. During holiday, people still love buying flowers as a gift to their spouse,
family and friends. However, traditional fresh flower is not easy to take care of, most of them
can only last no longer than 2 weeks. Therefore, our preserved fresh flower, a kind of flower
which can last 5-8 years, is highly demanded by Canada market.
Preserved fresh flowers were invented by Vermont Co. located in France in 1991. Since then, this
growing industry has dramatically expanded, spreading worldwide to countries throughout
Europe and Asia (About preserved fresh flowers, 2016). Preserved fresh flower, as the name
said, can last 5-8 years. The flower were picked once the flowers start to bloom and immersed in
a non-toxic, drying compound that draws out the moisture and then dyed with various colors.
This unique preservation process gives flowers long-lasting, sustainable life. Compare to
traditional fresh flower, preserved fresh flower do not need water, easy to carry and save for a
long time are demanded by
Identify the target market and market segmentation
The target market of preserved fresh flowers are young people age from 18 to 35 who interested
in artistic design and vintage style. Wedding ceremony, companies and business activities that
need flowers to decorate or celebrate are also our target market. Based on psychographic
segmentation, young people age from 18-35 love pursuit fashion, seek high quality of life and
like social network. Preserved fresh flower, as a kind of unique and fashion flower will catch
their eyes and this kind of long lasting flower can also fully convert their love to family and
friends. For wedding ceremony and store opening ceremony, preserved fresh flower means forever and permanent. This implied meaning will fit a newly married couple’s wish to have a
happy life forever. Also, for store owners and high-end brand store, preserved flower can references https://sites.google.com/site/preservedfreshflower/home
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