28 Jun DeVry mktg320 all week discussions
Question
Week 1 discussion
DQ1 – A DECISION-MAKING PERSPECTIVE ON MARKETING INTELLIGENCE
In order for companies to best understand their likelihood for success, they must first analyze a series of data. This data can range from the results of customer surveys to the interpretation of viewpoints obtained during focus groups. Such information is called business intelligence. Think about your future career goals. Why might the industry that you plan to pursue a career in need to gather such data?
DQ2 – MARKETING RESEARCH IN PRACTICE
Our text discusses the three categories used to develop a marketing research firm’s goals. They include programmatic, selective, and evaluative. Discuss each briefly. How do they differ and why are they important?
Week 2 discussion
DQ1 – THE MARKETING RESEARCH PROCESS
What are the steps in the Marketing Research Process?
DQ2 – RESEARCH DESIGN AND IMPLEMENTATION
What is the importance of research design when coordinating a marketing research study?
Week 3 discussion
DQ1 – SECONDARY SOURCES OF MARKETING DATA
Chapter 5 lists a number of ways that secondary data can be used. What are some of those ways and why is each important?
DQ2 – STANDARDIZED SOURCES OF MARKETING DATA
Chapter 6 notes that marketers often use bar codes as a way to monitor inventory and gather relevant consumer data concerning product purchases. It is also mentioned that small chips called radio frequency identification devices(RFID) are often used in lieu of bar codes to better track products and consumers. Do you agree that such tracking is ethical? What additional strategies would you suggest that marketers use to track consumer behavior?
Week 4 discussion
DQ1 – MARKETING RESEARCH ON THE INTERNET
You are the marketing manager for a car manufacturer and need to gather data concerning some of your major competitors. List at least two sources from the Internet that would provide you with pertinent research. Also indicate why these would be considered the most ideal for your research.
DQ2 – INFORMATION COLLECTION: QUALITATIVE AND OBSERVATIONAL METHODS
What’s the difference between qualitative and quantitative measures? When might you use one versus the other?
Week 5 discussion
DQ1 – INFORMATION FROM RESPONDENTS: SURVEY METHODS
Our text discusses different ways to display quantitative data. What are some of these measures and when might it be necessary to coordinate a quantitative study?
DQ2 – ATTITUDE MEASUREMENT
The Bureau of Labor Statistics notes pertinent information concerning the job outlook for those wanting to pursue a career as a survey researcher. You can read more on this website: http://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm. What information do you find interesting? Is this a career that you would likely pursue?
Week 6 discussion
DQ1 – SAMPLING FUNDAMENTALS
What’s the difference between a sample and a census? When might you use one versus the other?
DQ2 – SAMPLE SIZE AND STATISTICAL THEORY
Statistics is very relevant to the field of marketing research. Define two of the statistical terms found in Chapter 15 and indicate their significance.
Week7 discussion
DQ1 – HYPOTHESIS TESTING
What is hypothesis testing and why is it important?
DQ2 – NEW PRODUCT RESEARCH
Can you think of some products that were recently introduced to the consumer market? What stages of research does a new product go through before it is launched
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