28 Jun DeVry mktg320 WEEK 3 CASE 5-1 BARKLEY FOODS
Question
WEEK 3 CASE 5-1 BARKLEY FOODS
To complete this week’s assignment, please refer to the case study entitled, Barkley’s Foods found at the end of Chapter 5 in your textbook. You are the Marketing Research Manager for Barkley Foods; you just left an emergency meeting with the firm’s president. There is an opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, you need to make a strategic decision so Barkley’s Food could achieve a competitive advantage over their competitors.
Please consider the following four topics to help guide your decisions as the manager of the research group:
Market analysis
Environmental analysis
Customer analysis
Competitor analysis
Write a three- to five-page report addressing the following questions
What is your target market and the importance of your target market to competitors?
What are the potential drawbacks for Barkley Foods entering a particular marketing environment of your choice?
Does the industry contain markets that are suitable for innovation or do Barkley Foods need to take advantage of an emerging market?
Are there any secondary entrants that could impact Barkley Foods business?
You can also use resources like US Census (Links to an external site.)Links to an external site., Nielsen Company (Links to an external site.)Links to an external site., and IBIS World (database found in the DeVry Library (Links to an external site.)Links to an external site. ) to help you gather relevant data.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.