Devry SBE420 ALL Week Video Review Latest 2016 Jan.Week 1Watch the video and answer the following questions.Describe the beginnings of Joie de Vivre Hospitality.What traits make Chip Conley a good entrepreneur?Consider the hotel business in terms of Maslow’s Hierarchy of Needs. Why did chain hotels become popular? Under what circumstances would someone choose a boutique hotel instead?Why does Joie de Vivre Hospitality still consider itself a small business?Summarize all of your answers in a Word document that is two-to-three pages in length and double spaced.Week 2Video IdeaPaint: Creative Company on the RiseWatch the video and answer the following questions.Describe the beginnings of IdeaPaint from idea generation through product launch. Are the founders of IdeaPaint entrepreneurs? Why or why not?What are the two start-up company pitfalls that Jeff Avallon, co-founder of IdeaPaint, discusses in the video clip? How did IdeaPaint overcome them?What are IdeaPaint’s plans for long-term growth?Summarize all of your answers in one Word document.Week 3Video Johnny Cupcakes: EntrepreneurshipWatch the video and answer the following questions.How did the Johnny Cupcakes brand originate?According to the information in the video, what does Earle say is an essential part of being an entrepreneur?Summarize all of your answers in a Word document that is two-to-three pages in length and double spaced.Week 4Video PandoraWatch the video and answer the following questions.Discuss the challenges that Pandora faced by transitioning from B2B to a consumer model.Discuss the three advertising options that Pandora had, which one it chose, and why.What career advice does Joe give in the segment?Summarize your answers in a Word document that is two-to-three pages in length and double spaced.Week 5Video Jones Soda: Product DifferentiationWatch the video and answer the following questions.During the company’s early years, how did Jones Soda differentiate its product from other soft drinks? How did it compete with Coke and Pepsi?Who is Jones Soda’s target demographic? How has the company chosen to reach those customers?What mistakes did Jones Soda make during its attempts to expand its market? What effects did these mistakes have on the business?How did the company revive itself and its sales?Summarize your answers in a Word document that is two-to-three pages in length and double spaced.Week 6Video Zappos: Motivating Employees Through Company CultureWatch the video and answer the following questions.What are Zappos’ 10 core values? What impact do they have on the corporate culture?What are the two kinds of interviews that a prospective employee will experience at Zappos? Why must an employee pass both interviews before being hired?Describe Zappos’ new employee training program. What impact does it have on employee motivation and corporate culture?Give examples of some of the perks available to Zappos employees. What impact do they have on culture?Week 7Video ReviewVideo Terra Cycle: Foundations of Behavior Watch the video here and answer the following questions:Elaine Gaughran, Vice President of Human Resources, explains that TerraCycle hires mostly recent college graduates. Why? What are the advantages and disadvantages of this hiring strategy?Mary, a production worker at TerraCycle, says, I feel like this is my company, too. What can entrepreneurs do to create that attitude among their workers? Do small companies have an advantage over large businesses when it comes to creating an environment that creates the attitude that Mary expresses in the video? Explain.Milton Oppenheimer, an assistant production manager, says that TerraCycle hires employees who have criminal records, including himself. What are the risks and rewards of hiring these employees?Summarize your answers in one Word document.Devry SBE420 Week 3 Case Study Latest 2016 Jan..784px;=>Read Case Study 7 James Confectioners Part 2, page 819, and answer the three questions at the end of the case study.Summarize all of your answers in one Word document.Devry SBE420 Week 6 Case Study Latest 2016 Jan.Case StudyRead the case study, Circle R Ranch, on page 814, and answer the four questions at the end of the case study. Summarize your answers in a Word document that is two-to-three pages in length and double spaced.Submit your assignment to the Dropbox located on the silver tab at the top of this pageDevry SBE420 Week 7 Entrepreneur Interview Latest 2016 Jan..784px;=>SBE420 Week 7 Entrepreneur InterviewInterview with an EntrepreneurAssignment GuidelinesDUE DATE: Midnight Sunday, the end of week 7.ASSIGNMENT:Visit a locally owned business and interview an entrepreneur. You may have to get on the telephone and make some calls or send some emails. Tell them that you are a college student and need 10 minutes of their time. People are almost always happy to help a student! Using the below sample questions as a guide, interview the entrepreneur asking questions from topics in this class. Summarize the results of your interview and relate the information received in the interview to what we have learned in the class in a 3-4 page paper (12-point, double spaced) using APA style and formatting. At the end of your paper, please give full contact information for your interviewee including name, company name, telephone and email address). No credit will be given without this information,Sample Interview Questions1. How long have you been an entrepreneur?2. How would you characterize yourself?3. What made you decide to go into business for yourself?4. Do you have a business plan? What did you learn while building your plan?5. Who are your competitors?6. Do you advertise? If so, what media do you use?7. How did you decide on your location?8. How many employees do you have? How many are full-time? How many are part-time?9. What do you look for in employees when you hire?10. What questions do you ask in an interview?11. What paperwork is involved in running this business?12. Do you do your own accounting?13. How many vendors do you order from?14. What risks does your business face? How do you mitigate those risks?15. How long has this company been in business?16. How is your business financed? Why did you choose that method of financing?17. What have been your biggest challenges in owning your own business?
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