12 May DISCUSS THE COMPANY ACTIVITIES THAT WILL MAKE YOUR PRODUCT OR SERVICE AVAILABLE TO YOUR TARGET CONSUMER.
Marketing strategy (Distribution strategy) for an online cosmetic gift website.
Consumer channel: direct manufacturing → consumer.
-Type of distribution:
. Exclusive distribution with a clause to move into the selective distribution market. ( meaning it’s still just available on the website to order, but later on the company will start to rely on a few intermediaries to carry their product.
Discuss the company activities that will make your product or service available to your target consumer. Using exclusive distribution. It will be Direct Manufacturer
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