12 May DISCUSS THE RELEVANCE OF MARKET RESEARCH AND UNDERTAKE IT INVOLVING MCDONALD’S IN TERMS OF NEW
Deadline 17th March 2015
Learning Outcome 2
Understand the role of the marketing mix
2a) Analyse the importance of elements of the marketing mix to McDonald’s supported by applicable examples. (AC 2.1)
2b) Compare and Contrast different pricing strategies and evaluate the types which McDonald’s uses here in the UK supported by appropriate examples.
( AC 2.2)
Learning outcome 3
Be able to use the promotional mix
3a) Assess the importance of the promotional mix for McDonald’s and create a plan including an advertising campaign for McDonald’s supported by relevant examples.
(AC 3.1 and 3.2)
Role play needs to be delivered in the form of group using appropriate media
Deadline on 31st March 2015
3b) Examine what role sales promotion and public relations have towards McDonald’s throughout their promotional efforts. Display originality.
(AC 3.3)
In this part in a form of a group of four to five, one of you will take a responsibility of talking about the overall scenario of the role play by focusing on promotional mix like advertisement, PR, sales and so on. You will introduce who will be enacting each of the roles and briefly explain the plan.
While, one of you are required to be a PR for McDonald’s and the other two or three of you will be concentrating on advertising and sales promotions for McDonald’s by creating appropriate strategies for advertisement and you will be demonstrating how you will be carrying out.
Once, this is done one will act as an observer and provide feedback on each of the role enacted.
The whole process needs to be recorded by a video device and shown to the class within a span of 5 to 10 minutes
You are also required to hand in any notes or materials you have used during the preparation of your role play.
Learning outcome 4
Understand the marketing cycle in a services industry environment
4a) Discuss the relevance of market research and undertake it involving McDonald’s in terms of new and existing products and quality as an influence on customer perceptions supported by appropriate examples. (AC 4.1and 4.2)
4b) Outline the different types of media for marketing a product/service which you recommend for McDonalds, displaying originality. (AC 4.2 and 4.3)
4c) Summarise the implementation of a marketing plan for the product/service which you
Presentation needs to be delivered by a group via power point presentation using appropriate media
Deadline on 28th April 2015
recommended for McDonald’s considering factors such as costs, timescales and evaluation.
( AC 4.4)
You are also required to hand in any notes or materials you have used during the preparation of your presentation.
Evidence checklist Summary of evidence required by student Evidence presented Task 1 As stated earlier in a form of report in a sequence you should be able to prepare 1.1 discuss concepts of marketing for a relevant services industry 1.2 assess the impact of the marketing environment on the industry 1.3 evaluate the relevance of consumer markets in the industry 1.4 discuss the rationale for developing different market segments Task 2 Similarly, in a sequence as expected in a form of report 2.1 assess the importance of components of the marketing mix to the industry 2.2 analyse pricing strategies and policies in relation to the Industry Task 3 Consequently, considering the above sequence you will be carrying out a role paly using appropriate media to audience 3.1 evaluate the role of the promotional mix 3.2 plan an advertising campaign for a services industry operation 3.3 analyse the role that sales promotion and public relations play in promotional efforts
Task 4 A presentation using appropriate media should be carried out to audience which should include 4.1discuss the relevance of market research to services industry operations 4.2 undertake market research for an appropriate product or service 4.3 analyse the suitability of different media for marketing an appropriate product or service 4.4 evaluate the implem
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