12 May DISCUSS THE THEORIES AND FRAMEWORKS OF DIGITAL CUSTOMER EXPERIENCE
Digital marketing and social media- evaluate current digital customer experience of the online retailer (ASOS) and suggest any recommendations for the brands digital marketing efforts
• You should briefly outline ASOS digital marketing strategy
• Discuss the theories and frameworks of digital customer experience
• Evaluate the ASOS website (web atmospherics, design, and layout) in light of digital customer experience literature
• Evaluate ASOS social media efforts and content in light of digital customer experience literature
• Suggest any recommendations for the business and justify these suggestions
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