19 Aug Discussion 1 Here’s the scenario to imagine: a new
- Discussion 1
- Here’s the scenario to imagine: a new five week marketing manager internship has opened up at each of the organizations listed below. And based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer’s current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So, the question is – who would you choose to work for and why?
- The List
- Your choices span a variety of categories as well as marketing approaches. We’ve provided website links, so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully.
- Uber (Links to an external site.)
- Budweiser (Links to an external site.)
- Bank of America (Links to an external site.)
- H&M (Links to an external site.)
- Subaru (Links to an external site.)
- Under Armour (Links to an external site.)
- Taco Bell (Links to an external site.)
- Guided Response:
- You’re going to create a discussion post that includes the information below. See our sample post for Harley Davidson (which is not one of your choices).
- 1. Include the brand you’ve selected to do your marketing internship with.
- Choose from the list above.
- 2. Give the reasons you selected the brand you did.
- Give at least two reasons. No right and wrong answers here.
- 3. Provide a link to a representative tweet from your brand.
- See the step-by-step tutorial on how to find a tweet and copy the link (Links to an external site.).
- 4. Answer these questions about your brand’s unique selling proposition in at least 350 words:
- Using your textbook, define what constitutes a USP.
- How would you describe your brand’s unique selling proposition?
- How is that USP reflected by your chosen tweet?
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