25 Aug Discussion 1 Pizza Hut, Domino’s, and Papa Johns
- Discussion 1
- Pizza Hut, Domino’s, and Papa Johns
- This week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza.
- In this interactivity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let’s dig in!
- Guided Response:
- Re-familiarize yourself with the three main pricing strategies
- Review section 5.2 in the text as needed.
- Research actual pizza pricing
- Visit each site, identify your location and simulate an order.
- Price out a medium cheese or pepperoni pizza.
- Proceed to payment stage, observing the selling process.
- Record your pizza choice and final price (minus tax).
- Execute your purchase as you see fit.
- Create a forum post that includes the following:
- A brief description of the three pricing strategies (from least to most expensive).
- Your research driven price strategy classifications of the five brands.
- For any pricing strategy where you have multiple brands, rank them from least to most expensive.
- Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
- Your classifications may differ from others. That’s okay.
- Your answers to the following questions:
- Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
- Based on this exercise, identify three factors that complicate price comparisons.
- For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.
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