19 Sep Discussion 20
Many of our lecture topics this semester, and especially this week, have focused on how American culture and demographics have evolved over time. I have noticed that Domino’s is no longer just a Pizza Place. Pizza Hut is calling themselves “Wings Street” in their sign/logo. Many of us are lifelong Detroit-area residents. My proposal to you is to come up with a way for Buddy’s Pizza and Little Ceasar’s Pizza to merge and continue serving their existing target markets.
This sounds crazy – Buddy’s sells $20, quality pizza and Little Ceasar’s sells $5 Pizza that mom’s buy for their kids to eat half and drop half to the floor of the dirty mini-van….. ohh sorry, I forgot mom’s are too cool to drive mini-vans…. I meant drop to the dirty floor of the crossover SUV (that is really a less practical mini-van).
I don’t think this is too crazy of an idea– the pizza world looks very competitive and besides Papa John’s, Jets, and local non-franchised bakers we also have some premium priced chains like California Pizza kitchen.
Think how these two businesses can benefit one another in terms of distribution, holes in their product lines, marketing, pricing, and target markets (or other ideas). Where does healthy food come into this discussion?
Here’s their websites;
http://www.buddyspizza.com/
http://www.littlecaesars.com/Home.aspx
Have fun and be creative!
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