03 Sep Discussion 5 – 200 Word Minimum
Please pull up the link to the website below on the top selling concert tours of 2017 and 2016 (see below). I have included the years of 2012, 2013, 2014, and 2015 if you are a big music fan.
Why do these old acts sell so well?
Do Baby Boomers and Gen X parents have input in the newer acts that made the list?
Based on the demogaphics of the target markets (you make an educated marketing guesstimate of who attends these shows) how can marketers make some money off of the audience?
Who should sponsor the tour, advertise on the tour and why?
What other products or services could you sell the audiences.
Please select a few of the bands and get busy by providing our class with your marketing expertise!
INCLUDE STATISTICS!!
Billboard 2017:
https://www.billboard.com/articles/columns/chart-beat/8094876/coldplay-guns-n-roses-top-10-billboard-highest-grossing-tours
Billboard 2016:
http://www.billboard.com/articles/events/year-in-music-2016/7616524/concert-touring-business-2016
Billboard ALL TIME:
https://en.wikipedia.org/wiki/List_of_highest-grossing_concert_tours
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