13 Jun Discussion And Responses
This week’s discussion focuses on Chapters 6 and 7: Product Strategy and New Product Development. Following your review of the material from the chapter readings, prepare to take a stand on the following issue: With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
In your post, use the material from the chapter readings to support your position: Product functionality is the key to brand success versus product design is the key to brand success.
This posting should be completed by Friday at 11:00 p.m. By Saturday at 11:00 p.m., return to the forum and respond to two classmates – one who supports your position and one who disagrees.
I cant see other students posts until I post my discussion, so will post other students posts once i have my discussion.
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