11 May Discussion Post – Communicating With Customers And Example Of Successful Change
NEED TO ANSWER ALL TWO DISCUSSION QUESTIONS…also specify which answer goes to which discussion question
question 1
Companies use the marketing communications mix differently, depending upon the intended target audience. As you learned, having a well-coordinated integrated marketing communications strategy is important in order to deliver a clear and compelling message to customers.
For your discussion, provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.
Also, provide an example of a company or product brand that hasn’t done a good job with communicating their message to customers. How might the company better leverage the marketing communications mix to successfully communicate with customers? Propose an alternative with supporting details.
question 2
We’ve now encountered a wealth of information about change barriers and resistances, how to overcome those challenges, and leading a successful change. Now it’s your turn. Provide an example of a successful change, and explain why it was a success. Include at least one challenge that incurred and how the challenge was overcome.
First Post
For this week’s discussion, incorporate the following concepts into your post:
- Provide a brief background of the change initiative.
- Discuss the barriers and resistances that occurred. Explain why.
- How did the organization overcome those challenges?
- Which leaders prevailed as the “heroes” of the change? Explain why.
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