10 Jun Discussion Questions – Evaluating Marketing Strategies
Most marketing communication strategies emphasize a common message. However, some companies must embrace a different strategy that essentially changes their advertising messages to fit values of certain cultures.
McDonald’s is a good example of a company that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates. This effort makes McDonald’s a “global” company. For example, the Ronald McDonald that we all know here in the U.S. has been renamed Donald McDonald in Japan. This is because the Japanese language does not contain the R sound. The McDonald’s menu in Japan also has been localized to include green tea milkshakes and corn soup (sounds delicious!).
Another good example of this strategy is in Sweden, where McDonald’s developed a package created by using wood-cut illustrations and a somewhat softer design to appeal to the interest the consumers of that nation have in food value and the outdoors.
1. Can you recall any examples where a business had to change its marketing strategy for a specific culture or country?
2. Have you had the opportunity to see some examples while traveling outside of the U.S?
3. What are the components of a modern marketing information system?
4. What are some influential macroenvironment developments?
5. How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
6. How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
7. What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
8. What does a marketing plan include?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.