http://managementhelp.org/strategicplanning/mission-vision-values.htm

Discussions:

Week 1: Please note: In Modules 1, 2, and 3 of this course, there are two Discussion Questions—one for Week 1 and the section DQ for Week 2 (in Module 4, there is only Discussion Question). Be sure that you respond to both Discussion Questions (i.e., Week 1 and Week 2). Also, be sure to respond to your classmates’ postings.

Acme Airlines is an international carrier. The airlines transports passengers and/or freight all over the globe. The CEO of Acme Airlines, namely Wile E. Coyote, has asked you—a renowned Strategic Management expert—to draft a Mission statement for the company. In Week 1, your task is to come up with a Mission statement that:

1. States the business that Acme Airlines is in;
2. Is memorable (creative); and
3. Is informative,
4. but simple.

Do some research in the library on the airline industry. Open the Trident University IBIS World document and scroll to the bottom of the page. Click on the “Click Here” hyperlink at the bottom of the page. This will take you to IBIS World, an organization well known for conducting industry level research. Run a search on “International Airlines in the U.S.” in the search window. This will lead you to a detailed and industry-specific report. After familiarizing yourself with the international airlines industry, write your Mission statement.

Be creative! Consider the specific target market of Acme Airlines (its passengers or the kind of freight it transports), and remember that Acme Airlines is competing with major airlines.

Week 2 Discussion: Vision and Values Statements

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The CEO of Acme Airlines, Wile E. Coyote, liked your Mission statement so well that he is now asking you to develop the Vision or Values statement for the organization. In Week 2, you are asked to come up with either a Vision or a Values statement for Acme Airlines.

If you decide to devise Acme Airlines’ Vision statement, your statement should:

1. Be inspirational;
2. Convey a sense of purpose;
3. Capitalize on the unique competencies of Acme Airlines (it is up to you to determine what the airlines’ competencies should be); and
4. Be futuristic, forecasting the airlines’ desired future (you need to decide what that future should look like).

If you decide to devise a Values statement for Acme Airlines, your Values statement should:

1. Specify at least five (5) specific core values of Acme Airlines;
2. Guide Acme Airlines’ Mission and Vision (you should choose your Week 1 Mission Statement as your reference point);
3. Be sure to state whether Acme Airlines is internally focused, externally focused, or both (e.g., an internal focus would be oriented towards employee needs or company profits, while an external focus would be oriented towards the needs of the community, e.g., philanthropy).

Please be sure that you respond to at least two of your classmates’ posting as well!

Module 1 – Case

THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND GOALS

Assignment Overview

In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.

Case Assignment

1. Do some research in the library and on the internet, and find the following:
   1. 5 criteria that comprise good (quality) Mission statements; and
   2. 5 criteria that comprise good (quality) Vision statements.
2. Visit the corporate website of the Coca-Cola Company, and read the organization’s Mission and Vision statements: http://www.coca-colacompany.com/our-company/mission-vision-values
3. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
   1. Mission Statement: Is the organization’s Mission statement a “good” Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
   2. Vision Statement: Is the organization’s Vision statement a “good” Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
4. Finally, find the company’s Values statement: Conclude your paper with an analysis of the company’s Values statement: What do Coca-Cola’s values say about the organization’s sense of ethics?

Assignment Expectations

Your Case Assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).

Please make sure you review the assignment rubric prior to writing your assignment.

Module 1 – SLP

THE ORGANIZATION’S PURPOSE: MISSION, VISION, VALUES, AND GOALS

In the Module 1 SLP, you will be considered a Strategic Management subject matter expert and will be asked to blog about important aspects of the Strategic management process and to provide examples to support your key arguments using current events pulled from a recent article from reputable sources (such as a trade journals, newspapers, or magazines such as the Wall Street Journal, The Economist, Business Week, or Forbes).

For the Module 1 SLP, find a recent article that provides an example of an organization that appears to be successful (or that has been unsuccessful) in fulfilling its Mission, Vision, Values, or goals.

Hint: Visit either ProQuest or EBSCO-Business Source Complete in the library. Type in “Mission Statements,” OR “Vision Statements” OR “Values Statements” OR “Goals” in the boxes provided. Then, click on “Subject” in the pull-down menu bar next to each. Be sure to click on “Trade Journals,” “Newspapers,” and/or “Magazines”. You will find plenty of sources from which to choose.

Your main article(s) for your blog entry must be no older than 12 months. You may, of course, use older sources to support your discussion and analysis, however, the current event article serving as the main focus of your paper must be no more than 12 months old.

Remember that you are playing the role of a business expert who is blogging in the context of Strategic Management. The key here is to convey to the public the importance of the Mission, Vision, and/or Values statements or organizational goals in a Strategic Management context. You will need to provide examples of an organization that has done particularly well (or one that has done poorly) in fulfilling its stated Mission, Vision, or Values statements, or its goals.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2-3 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of two reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.