06 Aug Do a powerpoint
How to Present a Business concept as a 3-5 Minute PowerPoint
Published by the Entrepreneurship Foundation, a 501(c)3 non profit. Copyright © Academy Group
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Elevator Pitch (5 to 60 seconds).
3-5 Minute written or oral Executive Summary To investors or business plan competition judges
Meeting with an investment committee in the office of a VC or bank (15-30 minute pitch)
DETAIL DEPENDS ON LENGTH
Tailor level of detail to time available
CONTENT for 3-MINUTE PITCH
Problem and Solution
Product development stage
Potential
Proof of demand
Process: Marketing and Distribution
Positioning
People
Barriers to Entry
Profit
The Ask
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Cover only the most important points.
Leave the details for the full Business Plan or follow-up meeting.
CRITERIA
Investors need clear,
compelling,
credible information
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1. THE PROBLEM: Customer Pain
Describe what creates the demand for your solution:
“Pain” and/or
High cost of alternatives
Explain the “value-proposition”
What you get
What customer gets in return
Your logo here
2. YOUR SOLUTION: Product or Service
Position the company to create a framework for your presentation.
Your name
Company name
What you do:
“Carnage Company manufactures non-flammable seats for automobiles and aircraft”
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3. PRODUCT DEVELOPMENT STAGE
What work remains before you can start mass producing and selling product?
Product development time-line
Identify major development risks or challenges
Provide estimated time and cost to bring product to market
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4. POTENTIAL Size of Target Market
Market Niche: Define the characteristics of the companies or consumers that need your solution – your potential customers.
Document the number of prospects that have the need. (Not world census data.)
Growth: If the market is growing explain why
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5. PROOF OF DEMAND Customer Validation
Market Research Interviews and Survey results
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5. PROCESS: Channels
Briefly explain the selling cycle: how you propose
to reach your target audience.
Marketing – To raise customer awareness of your product and stimulate interest
Sales – To give decision makers a convenient way to learn details and place order
Distribution – How will product get into hands of customer? Who will collect payment?
Support – To help customers understand product during installation and use.
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If you rely on indirect channels such as retailers or catalog companies, explain:
Your approach to reaching intermediaries
Whose responsibility it is to raise awareness and generate demand among end-customers?
Who provides pre- and post-sales support?
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6. POSITIONING Versus Competition and Alternatives
Comparison to Important Competitors
Address Inertia: How will you get customers to change what they are using now?
Big Dogs – How will well-known companies with established relationships with your target customers react to your company?
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7. BARRIERS TO ENTRY: How will you keep competitors out of your market?
Patents – Received, pending. US and abroad.
Lead time advantage – Would it take a competitor years to reproduce your technology?
Major Customers locked in with exclusive long-term agreements
Critical suppliers locked in
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8. PEOPLE The Management Team
CEO – Prior entrepreneurial experience in similar business
CTO – Demonstrated know-how of technology
CMO – Proven knowledge of the target markets; strong relationships with buyers
CFO – Prior profitable experience for investors
Who is full-time, part-time? On the sidelines awaiting funding?
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Board of Directors or Advisors
Indicate if you have a BOD and/or BOA
Highlight members that have particular strengths, renown, or connections in your industry
Law Firm / Accounting Firm
If you have a relationship
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9. PROFIT Revenue Streams and Costs
Who is the customer
Who pays you?
How much?
What are your costs per product/hour of service
Packaging and Delivery costs?
Post-sale customer service cost?
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Projected Financials
Explain “dramatic” numbers, such as:
“Hockey stick” growth
Unprecedented margins
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10. THE ASK What do you want from audience?
How much capital do you need?
How will you use these funds to launch or grow the company?
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Exit Strategy (Equity investors will want an exit to recoup their investment)
If you anticipate being acquired…
Identify two or three likely buyers
Explain why they would be interested
Cite price of recent acquisitions of comparable companies
Describe any relationships you already have with potential acquirers
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Answering Questions
Prepare answers to likely questions
Memorize statistics and numbers
Be open to advice and criticism from investors
Year 1Year 2Year 3Year 4Year 5
Units Shipped
Revenues
– Cost of Goods Sold
= Gross Profit
– Overhead
= EBITDA
Sheet1
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 2 | Year 3 | |
| Units Shipped | |||||||
| Revenues | |||||||
| – Cost of Goods Sold | |||||||
| = Gross Profit | |||||||
| – Overhead | |||||||
| = EBITDA |
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