21 May DO THEY HAVE SOME TARGET SEGMENTS THAT ARE LESS PRICE SENSITIVE THAN OTHERS?
Visit www.lovemarks.com and share your thoughts on Branding and Pricing as it relates…..to “The Future Beyond Brands.†Check out the Love/Respect Axis and see just where your favorite brand is sitting. (lmnu graphic)This should be fun, so enjoy it!
Week Three DiscussionPricing Strategie Read Chapter 14. Select a company and interview the owner/manager regarding their pricing strategies and methods. Report on your findings. Ideally, this will be your current company, but you may need to be resourceful and find a business owner or manager from another company who is willing to visit with you. Your goal is to discover the following:
1-What is the company’s pricing objective? For this question, it would helpful to show the interviewee a list of the pricing objectives on pages 389-399 with very brief descriptions. (I suggest that you either highlight the first 1-3 sentences under each objective and then show the interviewee the highlighted descriptions in your text OR simply retype them on another sheet of paper for use in the interview).
2-How sensitive are the company’s target customers to changes in price? (I suggest that you give them options on this question such as “highly reactive to price changes,†“moderately sensitive to price changes,†and “low sensitivity to price changes.â€) Do they have some target segments that are less price sensitive than others?
3-How much consideration does the company give to competitors’ prices when setting their own?
4-What method of pricing do they use to arrive at the final price for the customer? For this question, you should be very familiar with the methods found under “Step 5” on pages 395-402 before the interview, but do not ask the interviewee to select from among them. Instead, simply listen to the description of their pricing method(s) and process. Then, after the interview, try to determine which of the textbook’s methods the company uses. You do not need to request or report exact markups or profit margins! You should make this clear when requesting the interview! We are looking for methods of pricing, not exact figures.
Important note: This is your chance to do some “primary research
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.