21 Jun DO THEY USE A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM TO ENHANCE THE RELATIONSHIP?
Assessment Instructions
Select an organisation for which you are a customer and where there is evidence that they are using elements of service relationship management philosophies and systems as a major component of their strategic focus.
Produce a report on how and why they use such tools as relationship marketing techniques and the other service relationship management protocols used to attract and retain customers. If relevant to the chosen organisation, Do they use a customer relationship management system to enhance the relationship?
Students will need to describe the different methods employed to attract and retain customers for a selected service or product. This should include all aspects of customer service as well as other methods such as:
• loyalty schemes,
• the use of databases and
• Personalised recommendations where they apply to the selected service or product.
This information should be developed into an analysis of the effectiveness of the methods used to retain customers. For this reason care should be taken over the choice of the organisation and product/service to ensure that there is scope for achieving these criteria.
Students must use techniques to identify perceived quality gaps for the selected product or service. Techniques include gap analysis, quality circles, benchmarking, value chains or indeed alignment of value chains. It is expected that students will use at least three of these techniques in their reports. This information should then be developed into practical recommendations for improving the selected organisation’s relationship with a group of customers that includes the student. If applicable, students
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.