12 May DOES THE WAY IN WHICH SOCIETAL AGEISM AND THE NEGATIVE STEREOTYPING OF OLDER PEOPLE ARE MANIFESTED IN ADVERTISING DEMONSTRATE THAT THE ADVERTISING INDUSTRY IS PROFOUNDLY AGEIST?
Does the way in which societal ageism and the negative stereotyping of older people are manifested in advertising demonstrate that the advertising industry is profoundly ageist?
could please follow this instruction
No need to write introduction and conclusion just answer the question
instruction
For this question you are required to examine the claim that the advertising industry is ageist. You should draw on academic literature and on examples from specific advertising campaigns to critically assess the kinds of stereotyping typical in the advertising industry. You should also discuss the view as to whether or not this is merely the advertising industry reflecting the ageism endemic in contemporary society. In your essay you should critically analysis specific adverts which reflect and challenge ageism.
could you please use these references :if you want add more you could but make sure that the reference is academic
Carrigan, M., & Szmigin, I. (2003). Regulating ageism in UK advertising: an industry perspective. Marketing Intelligence & Planning, 21(4), 198-204.
Iversen, T. N., Larsen, L., & Solem, P. E. (2009). A conceptual analysis of ageism. Nordic Psychology, 61(3), 4.
Further readings:
Blaikie, A. (1999). Ageing and Popular Culture. Oxford University Press.
Bytheway, B. (2004). Ageism. Open University Press.
Carrigan, M. Szmigin, I. (1999). In pursuit of youth: what’s wrong with the older market? Marketing and Intelligence Planning. 17/5 pp222-230
Estes, C. Biggs, S. Phillipson, C. (2003) Social Theory, Social Policy and Ageing. McGraw-Hill, Open University Press.
Fealy, G. McNamara. Pearl Treacy, M. Lyons, I. (2011) Constructing ageing and age identities: a case study of newspaper discourses. Ageing and Society, FirstView Article : pp 1-18
Kessler, E. Rakoczy, K. Staudinger, U. (2004). The portrayal of older people in prime time television series : the match with gerontological evidence. Ageing & Society 24, 2004, 531–552.
Luo, B., Zhou, K., Jin, E. J., Newman, A., & Liang, J. (2013). Ageism among College Students: A Comparative Study between US and China. Journal of cross-cultural gerontology, 1-15.
Ng, S.H. McCreanor, T.1999. Patterns in discourse about elderly people in New Zealand. Journal of Aging Studies, Volume 13, Number 4, pages 473±489.
Roy, A. Harwood, J. (1997). Underrepresented, positively portrayed: Older adults in television commercials. Journal of Applied Communication Research 25 (1997), pp. 35–56.
Todd, N. (2004). Stereotyping and prejudice against older persons. MIT Press.
Ylänne, V (Ed). (2012). Representing Ageing: Images and Identities. Palgrave.
Note:
I hope that you make sure to support your writing with an example about ageism and could make sure you will cite the references
could please make sure that no one will have same as my essay
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