23 May DOES THIS IMPEDE A BUSINESS’S ABILITY TO CONDUCT PROPER MARKETING RESEARCH TO BEST SERVE THEIR CUSTOMERS?
a) In light of several privacy violation incidents in the past few years, lawmakers in the United States are planning to introduce “Do Not Track” legislation that will allow internet users to block companies from gathering information about our online activities. For example, Apple and Google were criticized recently, after it was found that both iPhone and Android devices regularly track user’s location and stores data. Do you support such legislation? Why?
b) Does this impede a business’s ability to conduct proper marketing research to best serve their customers? Please provide a rationale for your answer.
c) As a marketer, what do you suggest to lawmakers to make a balance between consumer privacy and companies’ ability to access customer data?
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