29 Jun Draw a funnel on the whiteboard showing 10,000 visitors
Question
Marketing quiz
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Answer all questions
1) “Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Now, pretend you’re the CMO for the company, and you have to decide what your marketing team should do to improve on these metrics. Which areas of the funnel would you focus on, and what would you do differently to change these results?”(10marks)
2) “We have two potential designs for the homepage of our website, but we don’t know which one to use. The CEO likes one, and the COO likes another. Half the company likes one, and the other half of the company likes the other. Which one should we use?”(10marks)
3) “Let’s say you have an Excel spreadsheet with 10,000 leads from a few months back — long enough that those leads’ sales cycle has passed. The file contains information about each lead, like their industry, title, company size, and what they did to become a lead (like downloading an ebook). Also in the file is whether they closed as a customer and how much their order was for. Can you use this information to create a lead score? How would you do it?”(10marks)
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