29 Jun EA 316-the marketer’s argument for why an organization
Question
1- Please Discuss, the marketer’s argument for why an organization should embrace the marketing concept.
2- Markets can be segmented at different levels. Briefly describe each and explainthe benefits associated with segmenting the market at each of the four levels.
3-.The decline stage of the product life cycle (PLC) has its own special challenges for marketers. Briefly define the five strategies that a marketer can use for rejuvenating a declining product. What determines which strategy should be implemented? Please give examples.
4-.Boston consulting group matrix is important for marketing managers to control the company’s portfolio. Please discuss and explain how you could do that while showing the BCG relationship with the PLC.please give examples.
5-.What are the aims and tools of promotion, and explain why promotion is important for companies. Please explain with definition the promotional tools and briefly describe what are the elements that determine choosing what tools will be used to promote a product or a service.
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