01 Jul ESSAY, MARKETING
essay
There is a major shift in the U.S. population toward Southern and Western states, with 7 of the top 10 most populous states bordering Mexico. Today, 30 percent of all Americans live in central cities, 50 percent in suburbs, and 20 percent in rural locations. Between 2008 and 2025, the Hispanic population will grow to almost 20% of the U.S. population, and two-thirds of Hispanics live in Florida, Texas, and California. The number of Asians will double to 7% of the U.S. population, and African Americans will represent 13 percent.
Regarding the changing attitudes and roles of men and women, todays Generation Y, with career mothers, organized sports, and the Internet, have no collective memory of the vast differences in buying patterns of men and women from previous generations. Increasingly, Americans value protecting the family, honesty, preserving the environment, and deep concern for obtaining the best value, even to the point of asking for discounts off of advertised rates.
Assignment Question:
1-Geographically, which region do you suggest your company target?
2-Which generational demographics will you target?
3- In which area of the state will you attempt to achieve the greatest distribution?
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