12 May ESSENTIALLY, WHAT IS THAT THIS DEMOGRAPHIC WANTS EMOTIONALLY?
Pick a product or service. This should be an existing product or service. It can be anything. I do not, however,
want you to come up with a new product or service as then the focus is on the product and not on the audience you
are trying to sell it to.
2-Come up with a target demographic for the product or service. This can EITHER be the group you feel most likely
to buy the product or service OR a new demographic you feel the product or service provider is not currently going
after. You want to get as specific as possible. “Men and women 18-45” isn’t going to cut it because what men 18-45
want and what women 18-45 want are two totally different things. There will even be big differences in desires
from a man at 18 and a man at 45. This assignment will lead to assignment #4 where you will have to develop an
advertisement for this demographic and creating an ad that tries to be all things to all people will not succeed.
This has a practical rationale too because money is limited and you need to use your advertising “dollars” wisely.
Write a paper that entails the following:
* Brief description of product or service (this shows you understand the product or service which would make the
company feel more at ease with your marketing plan): 1 paragraph
* Description of target demographic: 1 paragraph. This should be a general overview of your target demographic.
*What is the value of going after this target demographic: 1 paragraph. You need to convince us why it is worth
our while to invest in this demographic. Why do you think this demographic will go for this product? Basically,
how can it benefit them?
* What is important to this key demographic in terms of values? Essentially, what is that this demographic wants
emotionally? What intangible “needs” to the have that this product can fill. What are they lacking in their lives?
Remember this is not what they physically need but what they emotionally need What evidence to you have to support
your claims as to their psychological and emotional needs?
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