28 Jun Ethics of Internet Marketing Research – Cookies are placed
Question
Ethics of Internet Marketing Research
Part1-
Cookies are placed in personal computers so that when consumers search for information, where they search and what they find is used to present adversing to those consumers.
Does Marketing Research invade or lead to the invasion of the privacy of individuals? If yes, defend your position. If no, defend your position.
Demonstrate your understanding ethics and if it possible for the marketing researcher to divorce himself of herself from the use of the information that researcher collects and ensure that you demonstrate your learning of the marketing research concepts and frameworks for analysis outlined as follows:
Evaluate the ethics of using technology to determine who is watching an advertisement and changing the advertisement based on the demographics of that viewer.
Aun, Fred J (2009, February 4). The Scent Of A Woman, Kiosk Style. Evan Schulman’s StorefrontBacktalk: Techniques, Tools, and Tirades about Retail Technology and e-Commerce. Available on 10-Nov-09 at
http://www.storefrontbacktalk.com/e-commerce/
the-scent-of-a-woman-kiosk-style/
Part 2-
The Marketing Research Association’s Code of Ethics was written when marketing managers did not have the capability of implementing findings instantaneously.
How would you change the Marketing Researh Association’s Code of Ethics to reflect the ability of Marketing Research to identify the behavior of individuals and to immediately change promotions directed toward those individuals
demonstrate your understanding ethics and if it possible for the marketing researcher to divorce himself of herself from the use of the information that researcher collects and ensure that you demonstrate your learning of the marketing research concepts and frameworks for analysis outlined as follows:
Explain what changes, if any, should be made in the Marketing Research Association’s code of ethics that reflect the ethics of using technology to change online advertising based on (stored) demographics and (stored) patterns of viewing.
Author Unknown (2007, March). The Code of Marketing Research Standards, Marketing Research Association.
Available on 10-Nov-09 at
http://www.mra-net.org/pdf/expanded_code.pdf
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