28 Jun EUROPEAN MANAGEMENT ASSIGNMENT PLAN
The Case:
The CEO/MD of the Colourful Corporation has just returned from a skiing holiday with her family in the French Alps. She passed through Grenoble enroute to the Alps and was very impressed with the business potential of the city. She thinks that there is investment potential in the Grenoble region. She didnt have time to examine this potential in any detail but is considering a possible investment up to EU80m. She noted with some satisfaction that the principal industries in the city were education, tourism (associated with the snow industry), ICT, and wine. She has asked you to join an investigative team she has put together, and to undertake a desk-top feasibility study in the form of a business case and send a soft copy to her by COB Mon 15 Dec 14, to provide her with investment recommendations related to these four industries. Your team will then travel to Grenoble to investigate on site, be briefed by a number of industry specialists and undertake visits to various companies in the region. She regretted her briefing was so short, but she was leaving for China tomorrow and depended on you and your team to come up with a good desk top business report for her.
•Your business report will outline at least the key strategic, business, cultural, legal and economic factors as well as any current issues and challenges being experienced by the industries in Grenoble that an Australian manager planning to invest should be aware of, and provide some initial conclusions and your early recommendations.
Executive Summary
2 pages max (copy and paste; aim, conclusion, recommendation)
Table of Contents
Introduction (100 words)
Aim of Report (50 words)
This report provides a desk-top feasibility report and analysis regarding the current and future investment opportunities for Colourful Corporations in the industries of; education, tourism (associated with the snow industry), Information and Communications Technology (ICT) and wine in the city of Grenoble, France.
Factors and Issues (200 each issue, therefore 2000) Test how each fact relates to the Aim
External Environment Analysis (test how each factor relates to the aim) (600 words)
the economic system
Economy of the EU, France and Grenoble Hadrian
Real GDP growth rates Hadrian
the monetary system Hadrian
trade relationship between Australia and the EU Hadrian
taxation Hadrian
Corporate tax
Value Added tax
employment Law and Carmella
business regulation Carmella
Business Culture (200 words)
Hofstede/Gannon/Tompanaars Gerard
Business Entry Strategies (200 words)
Takeover/Merger/JV/Greenfield/Franchise Hadrian
Market Analysis -everyone starts by doing PESTLE/SWOT/PORTER for their market, this goes in Appendix and then gets distilled into 200 words each under the following headings
Education (200 words)
Product Description
Product Objectives
Target Market Carmella
Value Proposition/Competitors/Differentiation
Tourism (200 words)
Product Description
Product Objectives
Target Market Arthur
Value Proposition/Competitors/Differentiation
ICT (200 words)
Product Description
Product Objectives Gerard
Target Market
Value Proposition/Competitors/Differentiation
Wine (200 words)
Product Description
Product Objectives
Target Market Bianca
Value Proposition/Competitors/Differentiation
Conclusion (100 words)
Past and Present facts. Hadrian
Recommendation (100 words)
Future Hadrian
Invest in XYZ (or none)
Justify
Annexures
Repeat for each product (Education, Tourism, ICT, and Wine)
Product SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Product PESTLE Analysis
Political Factors
Economic Factors
Social Factors
Technological Factors
Legal Factors
Environmental Factors
References
Do as you go… dont leave until the end (use something like Cite this for me website).
Pestle Example
Swot Example
Porters Example
🙂
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