10 Jul EVALUATE THE EFFECTIVENESS OF AT LEAST TWO TECHNIQUES EASY JET CAN USE WHEN DEVELOPING STRATEGIC BUSINESS
Scenario
EasyJet is a British airline carrier based at London Luton Airport. It is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services on over 600 routes in 32 countries. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
EasyJet has seen rapid expansion since its establishment in 1995, having grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. The airline, along with associate company EasyJet Switzerland, operates over 220 aircraft mostly Airbus A319. It has 23 bases across Europe, the largest being Gatwick. In 2013, EasyJet carried over 60 million passengers and is the second-largest low-cost carrier in Europe, behind Ryan air.
Assignment Requirement
In this assignment you are required to research, analyse and evaluate the current Business Strategy of Easy Jet.
You will then produce a report evaluating the business and propose a new strategy that will meet the current goals and objectives of Easy Jet. You can obtain further information on Easy Jet at the following website address:
http://2015annualreport.easyjet.com/, other company web pages may also provide useful information for the report.
Prepare a report addressing the following tasks, answer all task and relate your answers to Easy Jet wherever possible: Completing the tasks detailed below will help you in producing the report by providing all the relevant information required.
TASK 1 Understand the process of Strategic Planning
(a). Assess how the business mission, vision, objectives, goals and core competencies of Easy Jet informs its strategic planning(AC 1.1)
(b). Analyse the factors that have to be considered by Easy Jet when formulating strategic plans. (AC 1.2)
(c). Evaluate the effectiveness of at least two techniques Easy Jet can use when developing strategic business plans (AC 1.3)
To achieve M1, leaner would have made an Effective judgements (with regards to Easy Jet strategies), and An effective approach to study and research has been applied. Effective application by identifying the correct organisational insights against the terminology.
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