26 Jun Exam One Fall 2012 BUS 665 Name: Directions: You have until
Question
Exam One
Fall 2012
BUS 665
Name:
Directions: You have until 11:59 p.m. Sunday October 14th to complete and return
this exam. Be sure to use the Assignment feature and submit under Week 6
assignment page. Most of these questions can be answered correctly with very
short answers so if you are writing a very long essay you are probably doing
something unnecessary. Ideally, it would help if you used this exam and added
your answers after each question.
In many cases your support is more important and worth more than the answer
itself. I have referenced the location of course material relevant to the question, to
the best of my ability, to help you save time. Each question is worth 15 points. Good
luck.
(PLEASE USE THE FOLLOWING INFORMATION FROM A PRESS RELEASE
TO HELP ANSWER THE NEXT TWO QUESTIONS, NUMBERS 1 AND 2)
From 1990 to 2011 the number of inmates in the U.S. state or federal prisons more than
doubled to 1.54 million. Benefiting from that surge are corrections contractors such as
JPay. The Miami-based company offers services such as money transfers, e-mail
communications, and video visitations (all of which are monitored by corrections
officers) for more than 1 million prisoners in about 35 states. Last year JPay began
marketing its own line of “prison proof” MP3 players. The JP3, which family or friends
can buy for prisoners online for around $40 is virtually indestructible. Inmates use it to
browse Jpay’s library of more than 10 million songs on electronic kiosks the company
installs in common areas inside prisons. Downloads run from $1.29 to $1.99 a tune.
JPay didn’t pioneer its new line of business. Keefe Group, a St Lousi-based supplier of
food and personal care products to prison commissaries, launched its own MP3 player
and music download service for prisoners in 2009.
(1) (a) Which of the nine corporate growth strategies is JPay following with the
introduction of their JP3 player? (b) Explain why your strategy choice is the correct
one? (Week One Lecture Notes)
(2) (a) Which of the Five Patterns of Target Market Selection is JPay following with
their products and services? (b) Explain why you made this choice? (Week Five Lecture
Notes)
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