28 Jun Executive Succession – Reengineering and Apple iPad’s Strategic Marketing
Question
Executive Succession, Reengineering and Apple iPad’s Strategic Marketing
1) What is executive succession? Discuss the hiring of insiders versus outsiders, and provide examples of each.
2) What is reengineering? What are the seven principles for reengineering proposed by Michael Hammer? Explain which principle is most important in your opinion?
3) Select a new product that you have been introduced to in the past 12 months. Description of the new product. Explain which category of innovation is emphasized. List what differentiates the product from the competition. Describe the product’s target market and its demographics. Describe the market size and potential product demand. Explain in which stage of the product life cycle is the product. Predict product demand in 5 years.
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