21 May Exhibition Curatorial Leaflet
Your exhibition curatorial leaflet is to demonstrate your ability to communicate with the general public in a direct/clear and an effective/crystalizing way. You are required to prepare a leaflet (max. 2 pages of A4-sized paper) containing (1) and (2) shown below. Your leaflet is supposed to help your audience to understand your exhibition in the way you want. A hard copy of your leaflet should be handed in at your own seminar presentation session.
(1) Your curatorial statement is about the set of artworks (after 1900) as selected and arranged by you for your seminar presentation topic and should illustrate the theoretical framework behind your selection of the artworks (e.g. overall theme, philosophy, rationale, etc.) that they are NOT your random or personal choice BUT highly related to your seminar presentation topic in a particular way as put forth by you.
(2) Your general introduction of those artworks is a brief explanation of in what sense the artworks form a coherent set. It should explain the logic behind your grouping and/or sequencing of the artworks.
Grading System
- – A: directly and effectively state the theoretical framework behind your selection of the artworks, and clearly explain the logic behind your grouping and/or sequencing of them as a coherent set in which you see the meaning(s) as you put forth.
- – B: properly state the theoretical framework behind your selection of the artworks, and satisfactorily explain the logic behind your grouping and/or sequencing of them as a coherent set in which you see the meaning(s) as you put forth.
- – C: adequately state the theoretical framework behind your selection of the artworks, and acceptably explain the logic behind your grouping and/or sequencing of them as a coherent set in which you see the meaning(s) as you put forth.
- – D: vaguely state the theoretical framework behind your selection of the artworks, and roughly explain the logic behind your grouping and/or sequencing of them as a coherent set in which you see the meaning(s) as you put forth.
- Finish your seminar presentation assignment first.
- Mull over the lecture materials on curatorial writing after attending the lecture
- Follow the recommended considerations for curatorial writing as discussed at the lecture; OR come up with other considerations that you think they serve better in attaining a higher level of performance for your leaflet assignment.
- Select max. 3 key points from your seminar presentation for your curatorial statement. These 3 points are the perspectives / viewpoints for understanding the set of artworks that you chose for your exhibition at the seminar presentation, i.e. what your exhibition tries to convey in relation to the Seminar Topic’s readings. By doing so, the artworks shown in your exhibition are not your random choice but a coherent set of artworks illustrating those 3 points.
- Express (4) in a manner for the general public (NOT academic writing).
- Figure out and come up with a way in which you give your audience a brief idea how to understand your exhibition, i.e. the logic of your sequencing and/or grouping the artworks so that you work on your general introduction of those artworks.
- Check your captions for the artworks discussed in your leaflet.
- Check your English writing (grammar, usage of words, etc.).
- Design your leaflet in order to make your leaflet look attractive / eye-catching before your audience starts reading the contents. ***Write down your official name and student number somewhere in the leaflet without lowering the level of your leaflet’s attractiveness.
- Print out your leaflet, and hand it in to the lecture on the same day of your seminar presentation.
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