16 Jun EXPLAIN THE CONSEQUENCES FACED BY THE FIRM IF IT GREW AT A RATE THAT IS LOWER THAT THE SGR
Find examples of brand identifiers that do not contribute to a brand’s equity.
Identify the brand, then the identifier that appears to offer no benefit to the brand’s equity and explain why you find that it does not.
Using the company’s financial statements, calculate and evaluate the firm’s sustainable growth rate (SGR) for the last 3 years, and summarize your findings in your paper. Be sure to address the following:
• What are the sustainable growth rates for your subject company over the period that you studied?
• What are the consequences faced by firms that grow at a rate that is not consistent with their sustainable rate?
• If the firm grew at a rate above or below the SGR, how might it finance its excessive growth or reward its stockholders for the underperformance?Instructions:
A minimum of 800 words is required to adequately address all the requirements in this IP! (This doesn’t include title and reference information)
-You are calculating your firms Sustainable Growth Rates for the last 3 years and providing a discussion regarding these findings. You need to compare the firm’s SGR with it’s Actual Growth Rate in order to determine if your firm grew at a rate above or below the what was sustainable; so, calculate and compare these rates!
-Calculate the Sustainable Growth Rates for the THREE YEARS. Be sure to include the data you use in your calculations! Show ALL your calculations for the Sustainable Growth rates! This include your calculations for Return on Equity and Dividend Payout ratios.
-Explain the consequences faced by the firm if it grew at a rate that is higher than what is sustainable (this is when the Actual Growth rate exceeds the Sustainable Growth Rate)
-Explain the consequences faced by the firm if it grew at a rate that is lower that the SGR
-If your firm grew at a rate above or below the SGR, how did it finance its excessive growth (did it borrow more money? Did debt increase? Did it sell more equity? Check the Balance Sheet!) or reward its stockholders for the underperformance (did they
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