13 Jun EXPLAIN THE REASON(S) THAT YOU BELIEVE THE ATTITUDE-MEASURING SCALE IS SOUND OR NOT SOUND
RS600
Unit Exercise 8 Activity Case Study
Values and the Automobile Market
Read the assigned case study (Part Seven, Page 638 Case 3). Answer the following questions based upon your viewpoint.
Business Research Methods https://online.vitalsource.com/#/books/9781285529073/pages/59144142
CASE 3: Values and the Automobile Market
https://online.vitalsource.com/#/books/9781285529073/content/element/55501
Students Name:
1. Do you believe that the sampling method used is adequate? If so, why/why not?
2. Explain the reason(s) that you believe the attitude-measuring scale is sound or not sound.
3. Calculate the means of the three automotive groups for the values variables and determine if any of the values variables show a significant difference between American, Japanese, and European car owners.
4. Do you feel that there are significant differences on importance of attributes? If so, why/why not?
5. Do you feel that any of the value scale items are highly correlated and if so, which ones and why?
6. Do you feel a multivariate analysis should be used to understand the data? If so, why/why not?
7. You are to write a short statement interpreting the results of this research.
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