12 May EXPLAIN THE SEGMENTS OF THIS PARTICULAR TARGET MARKET
A target market is one or more segments (e.g. income or income + gender + occupation) that have been chosen as
the focus for business operations.The selection of a target market is important to any small business because it
enables the business to be more precise with its marketing efforts thereby being more cost-effective. This will
increase the chances for success. The idea behind a target market is that it will be the best match for a companys
products and services. This in turn will help maximize the efficiency and effectiveness of a companys marketing
efforts. (Small Business for the 21st Century 2014 Chapter 6p. 10)
For this discussion you will need to examine a target market of your choice. Explain the segments of this particular target market (for example: gender + occupation) how this particular group differs from others special considerations and your personal interest in this choice. Use several current relevant citations to help persuade the reader why this unique target market deserves attention in regard to small businesses and which types of businesses would benefit the most from your research.
Figure 8.1.Marketing Plan. Reprinted fromSmall Business for the 21st Century(Chapter 8 p. 8) by Anonymous 2014 Washington D.C.: The Saylor Foundation. Non-copyrighted 2014 by Creative Commons. Reprinted with permission under the http://creativecommons.org/licenses/by-nc-sa/3.0/ guidelines.
Please post a250 wordinitial response to the following discussion topic by clicking on Reply by Thursday and post peer responses to at least two other students (across all themes) by Sunday.
Please choose one aspect of a marketing plan for this discussion::
Thoroughly explain its function and importance in relation to the marketing plan. You may include illustrations charts graphs etc. to help define and discuss the subject. Use several current relevant sources of information to support your thoughts.
3. Analysis of a Small Business:
Purpose:
This assignment is a three staged assignment.Students will analyze a small business meeting the criteria presented.Students will identify the business early in the course and select a business that allows for a student-conducted interview.In completing this assignment students will look closely at the marketing strategy the industry and the role of human resources within the business.
Outcomes Met:
Instructions:
Stage One (5%)
Step 1:In completing the first stage of analyzing a small business identify a small business that you are either familiar with or a customer of that meets the following criteria:
Step 2:In preparation for stage 2 determine whether the small business owner is willing and available for a student-conducted interview.
Step 3:Create a Word or Rich Text Format (RTF) document that is double-spaced 12-point font. The final product will be no more than one page in length excluding the title page.
Step 4:Follow this format:
Rubric Name: Assignment #2 Stage 1
Name of company and brief overview provided
Name of company provided but no overview
Name of company and brief overview not provided.
Qualifications thoroughlydiscussed.
Qualifications are briefly presented.
Qualifications notdiscussed.
Strong rationale provided
Rationale is provided but not strong.
No rationale provide
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