20 Jul Export Paperc
“Export Business Plan” Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information: I. Purpose – why has the plan been written II. Table of Contents III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written IV. Introduction – what product and foreign country did you select and why V. Situational Analysis – describe the product to be exported VI. Country History – present a brief history of the country as it relates to its origins and trade history VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product – Consumer attitudes toward product – Educational levels – ability to comprehend instructions, ability to use product – Languages – labels, instructions VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces – Certain features required or prohibited – Label and packing requirements IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening X. Economic Development – how developed is the country and how will this influence the success of your product – Purchasing power – Wages – Infrastructure X1. Summary Your paper is to be a minimum of 5 pages in length and be in APA format to include: The use of headings and subheadings Times New Roman 12-point font Double-spaced lines Two spaces after punctuation 1 inch margins Paragraphs with a minimum of 3 sentences The first line of each paragraph should be indented 1/2 inch Include in-text citations for each thought that is not your own (information derived from another source) A reference (or works cited) page
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