28 Jun Facebook Case Presentation
Question
Need a PowerPoint Presentation assignment due by Thursday evening.email to upload notes and instructions.
Strategic Question:What should Facebook do to increase revenue in 2018 by a hefty 40% from an estimated $39 billion in 2017 to at least $54B in 2018? Powerpoint presentation using PPT using 15-20 slides.
Be sure to clearly organize, label, and address each section recommended in the suggested case format.
That would include the following:
· Define the Marketing Problem or Opportunity (the Strategic Question)
· SWOT Analysis
· Identify Alternative Solutions (that are true either/or alternatives with sufficient detail to understand what you are considering as an alternative strategy)
· Analyze the pros and cons of each Alternative Solution (ideally after each alternative)
· Marketing Strategy Recommendation (one and only one alternative)
· Support for your Recommendation
· Desired Outcomes and Measurement (how will you measure success?)
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